Brand Awareness and Perception (Social media)

Thank you for taking a few minutes to tell us how you see our brand. Your answers help us understand how we come across and where we can do better.
How did you first come across our brand?

Choose one from a list:
- Social media
- Online ad
- Recommendation from a friend or family member
- Event or exhibition
- Other
Where else did you come across us?

Condition: Shown when 'Other' was chosen

Open answer
Overall, what was your first impression of the brand?

Choose one:
- Very positive
- Positive
- Neutral
- Negative
- Very negative

How familiar are you with our brand?

Choose one:
- Very familiar
- Fairly familiar
- Slightly familiar
- Not at all familiar
Which of these brands have you heard of? Select all that apply.

Choose any that apply:
- Competitor brand A
- Competitor brand B
- Competitor brand C
- Our brand
- Another brand in this market
- None of these
Which other brand or brands do you know in this market?

Condition: Shown when another brand was selected

Open answer

Which of our products or services have you used? Select all that apply.

Choose any that apply:
- Product or service A
- Product or service B
- Product or service C
- None
Have you ever contacted our customer service team?

Choose one:
- Yes
- No
Tell us about your latest contact with our customer service team. What happened, and how did it go?

Condition: Only for respondents who have contacted customer service

Open answer
How satisfied were you with the customer service you received?

Condition: Only for respondents who have contacted customer service

Choose one:
- Very satisfied
- Satisfied
- Neutral
- Dissatisfied
- Very dissatisfied

Which age group are you in?

Choose one from a list:
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
What is your gender?

Choose one:
- Female
- Male
- Non-binary
- Prefer not to say
What is the main reason you chose our brand?

Condition: Only for respondents who have used a product or service

Open answer

Preview