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Questionnaire template

Brand and Product Feedback

Gathers customers' brand perception, product satisfaction and wishes for new services to guide brand and product planning.

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Questions in this template

Your Contact With Our Brand

  1. Thank you for helping us serve you better. This survey takes about ten minutes.

  2. How often do you use or come into contact with our brand?

    Choose one:

    • Daily
    • Weekly
    • Monthly
    • Rarely

  3. What experience with our brand stands out most in your memory?

    Open answer

  4. How far do you agree with each of these statements?

    • I know what this brand stands for.
    • I could easily pick this brand out from its competitors.
    • I would choose this brand again over the alternatives.

    For each row: choose one:

    • Strongly disagree
    • Disagree
    • Neither agree nor disagree
    • Agree
    • Strongly agree

Your Experience With Our Product

  1. All things considered, are you satisfied with our product?

    Choose one:

    • Yes
    • No

  2. What is the one thing you would most like us to change about the product?

    Open answer

  3. Do these statements describe your experience of the product?

    • It is easy to use.
    • It meets my needs.
    • It is good value.

    For each row: choose one:

    • Yes
    • Not sure
    • No

What You Would Like Next

  1. Which of these services would you like us to offer?

    Choose any that apply:

    • Live chat support
    • Round-the-clock customer service
    • Personalised offers
    • Loyalty scheme
    • Home delivery
    • None of these

  2. Is there anything else you would like from us?

    Open answer